Discover

As early as the late 1940s, Champagne industry professionals noted that “our region lies at the crossroads of several major transportation routes” and that all it would take was “a few signs to capture this flow of tourists and turn them into visitors to Champagne.” This prompted representatives of the Comité Champagne to design, implement, and fully fund a Champagne Route that “aims to promote the region with a twofold objective: to raise awareness of Champagne by presenting it within its geographical, historical, and human context.”